Red Bull wanted to solidify the brand as the world's largest producer of energy drinks. While doing so we discovered that many individuals were not properly consuming the product. That being the case we recognized the importance in raising awareness around proper consumption of the brands products.

GOAL: Show the benefits associated with Red Bull energy drinks when properly consumed.

STRATEGY: Illustrate an exaggerated campaign informing consumers, no matter how big or small the job, 'WHEN YOU CAN'T GET IT DONE' having a Red Bull will give you the boost you need.