PROBLEM: LOJACK an innovative pioneer behind GPS tracking had lost its footing in the industry. Consumers today have no idea what LoJack is or the services they provide.
ANSWER: A print campaign informing consumers about the services provided by LOJACK. Consumers can now be secure in knowing that there is a service available that locates not only your vehicle but your electronics and pets if ever lost or stolen.
When outfitted with LO JACK FM tracking technology, lost or stolen 'It's Always Found'!