As a member of LUX/CALIGO, myself along with my team were charged with creating a 360° campaign to raise awareness around the outstanding contributions made by Columbia Children’s Health in the field of pediatric care and research.

In addition, the client (CCH) asked that the campaign promote the Columbia Children’s Health brand as “more than a treatment provider for prospective patients, fellows, and donors" but insteadas a brand that would attract long-term support from parents and donors alike.

The end result was a stunning campaign that spoke to the deeply rooted diverse heritage of the CCH brand.